About us

Bmama Maternity - One Stop Shop for Your Maternity and Baby Essentials

Bmama Maternity (Elebe Lifestyle), a Malaysian-based enterprise, specializes in catering a bespoke collection of premium maternity wear exclusively for expecting mothers. Established in 2016, our enterprise has been unwavering in our commitment to furnish high-caliber, comfortable, and chic maternity clothing, catering to the unique necessities of pregnant women.

We, at Bmama Maternity, are aware that pregnancy is an exquisite and transformative period. We ardently believe that every expectant mother deserves to relish the joy of feeling and looking her best throughout this momentous journey. Thus, our assiduous team works indefatigably to create avant-garde and pragmatic maternity clothes that combine style, comfort, and functionality.

Our array of products encompasses a broad spectrum of maternity wear, ranging from casual, everyday wear to elegant occasion wear. We also offer an extensive selection of essential maternity accessories, such as nursing bras and postpartum belly binders, to alleviate the burdens of expectant mothers.

At Bmama Maternity, our unwavering commitment to providing unparalleled customer service is unshakeable. We strive to provide an exemplary shopping experience for expectant mothers, making it seamless and enjoyable. Every woman deserves to feel magnificent and cozy throughout this sublime time, and we are irrevocably dedicated to making that a reality by providing the finest quality maternity essentials and accessories.


As a preeminent maternity wear provider, Bmama Maternity offers every expecting mother an opportunity to rejoice and celebrate this momentous chapter of her life with grandeur and magnificence.

Bmama Maternity: Award-Winning Products for Expectant and New Mothers

Bmama Maternity (Elebe Lifestyle), a brand that comprehends the idiosyncratic exigencies of gravid females and postpartum moms, has garnered a plethora of accolades and recognition for its top-notch products and unparalleled customer service. The Premium Maternity Support Belt, a Bmama product, has clinched the prestigious 'Best Maternity Support Belt' honor by BabyTalk Reader Choices’ Award in 2016 and 2022. This is a testament to the impeccable quality and effectiveness of our products in providing comprehensive support to expectant mothers in their pregnancy expedition.

Adding to our growing list of accomplishments, our 2 in 1 Belly and Pelvic Binder has bagged the Malaysia Health & Wellness Brand Awards in 2018 and the Mummys Market 2023 Best Brand Award. These esteemed recognitions are a testament to our unwavering commitment to crafting innovative and functional maternity products that cater to the unique and intricate needs of expectant mothers.

At Bmama Maternity, we have an extensive range of high-quality, functional maternity products, including postpartum belly binders, nursing bras, maternity wear, support belts, and other essential maternity items. We use top-quality materials and Japanese international brands to ensure our products are comfortable, functional, and long-lasting, serving expectant mothers throughout their pregnancy and beyond.

We also offer our exclusive range of products, precisely designed to offer the best possible support and care for new and expectant mothers. We supply our products to elite confinement homes and maternity shops across Malaysia, making sure that every mother has access to the best possible products that facilitate their recovery process after giving birth.

At Bmama Maternity (Elebe Lifestyle), we pour our hearts into providing the very best for expectant and new mothers. Our mission is deeply rooted in our desire to see every mother feel loved, cherished, and confident during this crucial stage of their life. At Bmama Maternity, we don't just sell products - we sell the promise of a brighter, more comfortable tomorrow for you and your little one.